Introduction
Are you looking to get a new or pre-owned motorcycle and cruise through Wisconsin’s roads?
Having explored this state on a bike for years, I’ve learned that the dealership you shop from can make or break the experience. Also, know the terrain you’ll be riding in, season conditions, as well as Wisconsin license requirements and motorcycle laws before getting that shiny two-wheeler.
Whether you’re shopping for a brand new Honda or looking to upgrade your Harley-Davidson sportbike, this post will reveal the 10 motorcycle dealers in Wisconsin that I personally recommend.
Factors to Consider when Buying a Motorcycle in Wisconsin
When shopping for a new or used motorcycle in Wisconsin, go beyond the most affordable option or the first model that catches your eye.
Here are some key factors you’ll need to consider:
Weather
The weather conditions of the area you’ll be riding in can affect your choice of motorcycle.
Wisconsin experiences cold winters with snow. So, consider a bike model with traction control and heated grips for better stability to ride comfortably during cold weather. Also, invest in i protective gear such as insulated gloves and jackets.
Terrain
Road conditions are another important factor. Wisconsin has various highways and rural backroads that sometimes have potholes, gravel, or rough patches.
For road conditions with rough patches, you’ll need a motorcycle with good handling and suspension. But if you ever run into trouble while riding through Greenfield and need a reliable motorcycle towing service, I’ll recommend the guys at Speedy Peedy Towing.
License Needs
Before buying a motorcycle in Wisconsin, understand the specific licensing requirements and make sure your license endorsement covers the engine size and type of bike you’re interested in.
You must obtain a Class M endorsement on your license, which involves passing a written test and a skills test. In addition, you might be required to opt for smaller engine sizes as a beginner while pro riders can go for larger ones.
Seasonality
Riding all year round? Make sure the bike is suitable for winter riding and get additional protective rider gear.
But if you only ride during the warmer months, secure a proper storage space for the cold season. Most motorcycle dealers in Wisconsin offer storage services to help you preserve your bike, protect the battery, and prevent rust.
10 Best Motorcycle Dealers in Wisconsin
Whether you’re a pro rider or just starting out, choosing the right dealership with an extensive inventory is the key to finding your ideal bike.
Here’s my list of the ten motorcycle dealers offering all you need to hit Wisconsin roads with confidence.
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Cedar Creek Motorsports
Source: Cedar Creek Motorsports Website Located in Cedarburg near Green Bay, Cedar Creek Motorsports is arguably Wisconsin’s largest powersports dealer.
They offer a large inventory of new and used UTVs, motorcycles, ATVs and Watercrafts, jet skis, scooters, and trailers.
At their dealership, you can buy, sell, upgrade, and even service your powersport vehicle. Some of the bike brands they deal in include Honda, Can-Am, Ski-Doo, Polaris, Sea-Doo, Kawasaki, CFMoto, and Husqvarna.
Founded in 1993, the family-owned dealership has been in business for over 30 years and is well-rated among customers. They serve Milwaukee, Madison, Appleton, Green Bay, and surrounding areas in Wisconsin.
- Address: 7518 State Highway, Trunk Lot A, Cedarburg, WI 53012
- Phone: 262-377-5700
- Website: cedarcreekmotorsports.com
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Road Track and Trail
Source: Road Track and Trail Website Founded in 1999, Road Track & Trail is a powersports dealership where you can get new or used motorsport vehicles.
They have an impressive inventory of ATVs, trailers, golf carts, motorcycles, snowballs, and utility vehicles. You can easily find your next motorcycle from various best-selling brands, including BMW, Suzuki, Honda, Harley Davidson, Kawasaki, and Yamaha.
If your motorcycle develops a fault, Road Track & Trail has a professional service department offering repairs and maintenance. Their trained technicians will work on your scooter and help you return to riding quickly.
Road Track & Trail operates locally from Big Bend just 15 minutes from Milwaukee County. They serve the areas of Milwaukee, Waukesha, Chicago, Madison, and Waukegan.
- Address: W228 S6932 Enterprise Dr., Big Bend, WI 53103
- Phone: 262-662-1500
- Website: roadtrackandtrail.com
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Milwaukee Powersports
Source: Milwaukee Powersports Website If you’re looking to pick up a brand new or used ride within Oak Creek, Milwaukee Powersports is the dealership to trust. They have a team of motorsports enthusiasts eager to help.
Their large inventory has all the motorsports vehicles you can think of – Ski-Doo, Can-Am, UTVs, ATVs, watercraft, and snowmobiles. For motorcycles, you could get a new or used bike from any desired brand: Honda, BMW, Can-Am, Harley-Davidson, Karavan, Kawasaki, Polaris, Sea-Doo, and Suzuki.
Milwaukee Powersports also buys used machines all the time, so you can trade in your old but well-maintained vehicle at the powersports dealership. Thanks to their financing department, you can also access credit and pay in installments for your new ride.
The dealership is located on South 13th Street in Oak Creek, WI, which is just a short ride away from Racine, Kenosha, and Greater Milwaukee area.
- Address: 7221 South 13th Street, Oak Creek, WI 53154
- Phone: 414-764-2800
- Website: milwaukeeps.com
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Southeast Sales Powersports
Source: Southeast Sales Powersports Website Southeast Sales Powersports is a full-service dealership for new and pre-owned street bikes, scooters, ATVs, UTVs, Jet Skis, autocycles, and power equipment in Milwaukee.
Their inventory has over 200+ fast bikes for sale from best-selling brands, including Honda, BMW, Ducati, Harley-Davidson, Kawasaki, Triumph, Suzuki, and Yamaha. They also sell motorcycle parts, clothing, and accessories from top-quality manufacturers.
Southeast Sales Powersports has a team of friendly and knowledgeable service staff, and the dealership is conveniently located in the city of Milwaukee, WI, servicing several nearby cities.
- Address: 6930 North 76th Street, Milwaukee, WI 53223
- Phone: 414-463-2540
- Website: southeastsales.com
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Engelhart Motorsports
Source: Engelhart Motorsports Website Based in the Madison area, Engelhart Motorsports is a one-stop shop for all your motorsports and power equipment needs. The dealership offers new and pre-owned motorcycles, ATVs, UTVs, snowmobiles, and scooters.
Whether you want to buy a new ride, service your current vehicle, or replace a part or accessory, Engelhart Motorsports has everything you need. Their bike inventory houses many well-known brands, including Arctic Cat, BMW, Can-Am, Harley-Davidson, Honda, Indian Motorcycle, Moto Guzzi, Royal Enfield, Ski-Doo, and Triumph.
If you’re located near Madison and on the hunt for the perfect motorsports vehicle, stop by their location between the hours of 9:00 AM and 6:00 PM from Tuesday through Saturday.
- Address: 1589 Greenway Cross, Madison, WI 53713
- Phone: 608-274-2366
- Website: engelhart.com
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Team Winnebagoland
Source: Team Winnebagoland Website Team Winnebagoland is a powersports vehicle dealership located in Oshkosh.
They have an incredible selection of new and pre-owned motorcycle brands in stock, including BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, Polaris, and Yamaha. Looking through their current inventory, a 2024 Kawasaki Ninja Edition goes for a retail price of $8,591.
Thanks to flexible payment options from their finance department, you don’t have to pay in full. You can get a financing plan to buy the bike of your dreams while you pay back monthly.
Founded in 1975 by Cyril Van Zeeland and his son, Team Winnebagoland has grown over the decades into a successful family-owned business with over 60 employees and a strong commitment to customer service.
The dealership is only a little ride from Neenah or Appleton.
- Address: 5827 Green Valley Road, Oshkosh, WI 54904
- Phone: 920-233-3070
- Website: teamwinnebagoland.com
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Hexco Motorsports
Source: Hexco Motorsports Website Hexco Motorsports is a top dealer of ATVs, motorcycles, snowmobiles, and scooters.
If you’re looking for the latest new powersports products from Arctic Cat, Honda, Ski-Doo, Can-Am, Sea-Doo, Can-Am Spyder, and Suzuki, they’ve got it.
They have a wide selection of new and pre-owned motorcycles from these best-selling manufacturers. At Hexco Motorsports, you can get a 2024 Suzuki street bike for around $8,000. By filling out their financing form, you also qualify for a flexible payment plan to pay for your vehicle.
Led by Brian Petit, Hexco Motorsports is a preferred dealer for customers from Appleton and Green Bay.
- Address: 2794 Marine Dr, Oshkosh, WI 54901
- Phone: 920-233-3313
- Website: hexcomotorsports.com
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Moto Union Milwaukee
Source: Moto Union Milwaukee Born in 2010 out of a passion for Ducati motorcycles, Moto Union is a dealership you should visit If you’re in Milwaukee and hunting for a new or pre-owned motorcycle.
They started out as a Ducati-exclusive dealer before expanding to bring other brands into the inventory. Now, they sell various motorcycle brands including Royal Enfield, Suzuki, new BMW, Honda, Kawasaki, Yamaha, Bimota, BMW, and Harley-Davidson.
As a Wisconsin-certified and factory-authorized Ducati, BMW, and Royal Enfield service location, they can also repair and service your bike when it’s faulty.
Moto Union’s showroom space is located in West Allis, and they also do trade-ins if you want to switch your bike for another.
- Address: 11422 W Greenfield Ave, Milwaukee, WI 53214
- Phone: 414-727-2453
- Website: motounion.net
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House of Harley Davidson
Source: House of Harley Davidson Website House of Harley-Davidson is a motorcycle dealership and community for motorbike enthusiasts. They let you step into the legacy of Harley Davidson by shopping from their expansive inventory of Harley bikes and gear.
As you’d expect, the showroom houses a wide collection of new and pre-owned Harley motorcycles. Whether it’s a Road Glide, Softail, or FatBoy, you’ll get all sorts of cruiser models at the dealership.
House of Harley-Davidson also offers flexible financing options to access credit and pay for your bike without hassles. You can also buy replacement parts, attend signature riders events, service your bike, store it, and buy cool riding gear.
If you’re in Milwaukee or surrounding areas, visit the showroom and be part of a 50-year riding legacy.
- Address: 6221 West Layton Avenue, Milwaukee, WI 53220
- Phone: 414-282-2211
- Website: houseofharleydavidson.com
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Action Power Sports
Source: Action Power Sports Website Action Power Sports is a dealer in all kinds of powersports vehicles. They have a large selection of new and pre-owned motorcycles, trikes, ATVs, watercrafts, snowmobiles, and scooters.
Their inventory contains motorcycles from best-selling manufacturers including Polaris, Honda, and Can-Am. They allow credit and provide a flexible payment plan.
With a team of friendly and knowledgeable staff, Action Power Sports offers maintenance and customization at their showroom located in Waukesha, WI. The dealership conveniently serves the areas of Milwaukee, Madison, Janesville, and Chicago.
- Address: S14W22605 Coral Dr, Waukesha, WI 53186, United States
- Phone: 262-547-3088
- Website: actionps.com
FAQs about Motorcycle Dealers in Wisconsin
Do motorcycle dealers in Wisconsin offer financing options?
If you can’t pay cash in full for your motorcycle, most dealerships in Wisconsin offer low fixed-rate financing options for both new and used motorcycles. They partner with financial institutions to provide flexible payment plans and competitive rates that fit your budget.
Before buying a bike, ensure you ask about down payments, interest rates, and the duration of the loan when exploring your financing options.
Can I trade in my old motorcycle when purchasing a new one?
Yes, some motorcycle dealers in Wisconsin accept trade-ins while buying a new bike. They will assess your bike’s current value and you can use the trade-in estimate as a down payment for a new purchase.
What brands of motorcycles are commonly sold by dealers in Wisconsin?
In most Wisconsin dealerships, you’ll find many popular motorcycle brands, including Honda, Harley-Davidson, Karavan, BMW, Can-Am, Yamaha, Sea-Doo, Suzuki, Polaris, Kawasaki, and Indian Motorcycles.
Do Wisconsin motorcycle dealers offer test rides?
A test ride will help you evaluate how a bike performs and whether it fits your riding style.
Most motorcycle dealers in Wisconsin allow potential buyers to schedule test rides. Before arranging for a test ride, confirm with the dealer in advance and learn about their specific requirements.